James Dainty and Hannah Fennelly have joined Lanchester Wines’ expanding sales team in two newly created roles, increasing the leading wine merchant’s physical presence across both the North and South West regions.

Based in Yorkshire, Business Manager James’ role will focus on driving sales across Lanchester Wines’ premium regional wholesale customers and specialist independent stores, while sourcing new business opportunities. He joins the business from Hallgarten & Novum Wines and has extensive experience across the premium wine trade both in the Yorkshire region and nationally.

Hannah is Lanchester Wines’ newest recruit. Focusing on the South West, her role as Regional Business Manager will see her working closely with colleague Steve Machin who joined Lanchester Wines in May 2018 as Senior Business Manager in the South. Hannah joins the team with extensive retail experience, including six years at Majestic before managing a small chain of independent wine stores.

Both report into Director of Sales, Mark Roberts: “Our business continues to evolve and we’ve made a conscious decision to seek out young, ambitious people to join our team. The creation of these new roles provides opportunities in two very different geographical locations and within a new demographic of customer.

“Over the last five years, we’ve strategically reviewed, reassessed and reformed both our sales team structure and our business as a whole. Our focus has been the ongoing premiumisation of our business through both the wines we buy and the people we employ. Both Hannah and James are the next step in our evolution and we’re very much looking forward to working with them.”