As summer approaches, Hi-Spirits is encouraging operators to make their drinks sales shine with simple, profitable serves featuring popular brands from its portfolio.
The Southern Comfort Lemonade & Fresh Lime serve brings the party spirit of New Orleans to summer nights out, while Buffalo Trace Bourbon and Coke offers one of the most popular spirit and mixer combinations. The newly launched RedLeg Caramelised Pineapple spiced rum features in an appealing summer daiquiri recipe.
In addition, Hi-Spirits has created new ‘perfect serve’ videos showing bar staff how to tap into demand for coffee-based drinks including the espresso martini, using authentic Italian liqueur Caffe Borghetti.
The videos show bar staff how to make a premium espresso martini combining Caffe Borghetti and Tito’s Handmade Vodka, as well as demonstrating how Borghetti can be served on its own over ice.
Poppy Croft, marketing manager at Hi-Spirits said: “As soon as the sun comes out, bars need to be ready with appealing serves for customers. We have some wonderful cocktail recipes for brands across our portfolio, but for many operators, these quick and simple serves made with popular brands including Southern Comfort are ideal.”
She adds: “An espresso martini made with Caffé Borghetti doesn’t need added coffee, and so offers improved GP, saves bar staff time and frees up space on the back bar. Alongside the proven popularity of the espresso martini, a well-shaken Borghetti, served over ice, is a classic Italian summer serve.”
Operators can access the Caffe Borghetti videos at https://rebrand.ly/Borghetti