Tuesday, March 26

Euroboozer Seizes Exclusive UK Distribution of Denmark’s Much-Revered Mikkeller

0

Specialist beer importer Euroboozer has pulled off its biggest coup yet after securing the exclusive UK distribution for Denmark’s most famous, highly-acclaimed and iconic nomadic craft brewer – Mikkeller.

 

In addition to Mikkeller’s celebrated, ever-evolving selection of seasonal and one-off specials, Euroboozer will be the first and only importer in the UK to offer the new four-strong, year-round Mikkeller range including:

 

Mikkeller – Stick a finger in the soil

Style: Pale Ale

ABV: 4.6%

Description: Hazy golden in colour, this Pale Ale offers a beautiful fruity aroma with citrus fruits and tropical coming to the fore and following right through to the dry, bitter finish.

Formats: 33cl cans, 30 litre key keg

 

Mikkeller – Hair in the mailbox

Style: India Pale Ale

ABV: 6.3%

Description: Bright and hoppy IPA with tropical citrus fruit aromas on the nose and a plate bursting with tangy orange and pineapple plus warm pine notes.

Formats: 33cl cans, 30 litre key keg

 

Specialist beer importer secures distribution of Denmark's Mikkeller craft brewer

Mikkeller craft beers are rolling out across the UK

Mikkeller -Wood will fall down

Style: Passionfruit Berliner Weisse

ABV: 4.2%

Description: A crisp passion fruit Berliner Weisse with passionfruit, lemon and light bready notes on the nose and palate packed once again with passionfruit but with an acidic backbone and a bright and funky finish.

Formats: 33cl cans, 30 litre key keg

 

Mikkeller – I don’t have red shrimp

Style: Pilsner

ABV: 4.6%

Description: A crisp and easy drinking Pilsner with an aroma of fruit and zesty hops. The palate is a blend of orange peel and hay with a floral, slightly bitter finish.

Formats: 33cl cans, 30 litre key keg

 

Specialist beer importer, Euroboozer MD Martyn Railton comments:

 

“For me as an Arsenal fan, this deal is the equivalent of us signing Bergkamp back in the day.  My superlatives just can’t do the brand, beer and people behind them justice – they’re that good.  Our phone has been ringing constantly with interest just from word of mouth so we have an incredibly exciting few months ahead of us.”

 

Specialist beer importer Euroboozer are bringing Mikkeller craft beers to the UK

Specialist beer importer Euroboozer are bringing Mikkeller craft beers to the UK

Jonathan Winters, Mikkeller Market Manager for Europe & Asia said:

 

‘’We are very happy to be working with Euroboozer, they have a solid track history of building and establishing brands in some great UK outlets. The extensive Mikkeller portfolio can appeal to all customer types who seek a premium offering to their selection. The UK market is very well developed with a lot of interest in our product, hopefully, we can offer a point of difference to an already competitive landscape. ‘’

 

About Mikkeller

 

Mikkeller was set up in Copenhagen in 2006 by maths and physics teacher Mikkel Borg Bjergsø who began by experimenting with hops, malt and yeast at home.

 

Just over ten years later, the brewer and his cutting-edge brand is now much-revered within the craft beer industry for its quality, creativity, consistency and distinctive style.

 

Mikkel Borg Bjergsø is the world’s most famous and successful nomadic brewer who has built the brand without a brewery but by travelling the world and renting space at other breweries in order to release his unique beers.

 

With specialist Mikkeller beer bottle shops and bars around the world, the award-winning brand has released over 800 beers since its inception with the brews now available in 40 countries.

 

About Euroboozer

 

Started from the back of an old VW Vento in 2003, Euroboozer was set up by beer lover Martyn Railton, initially importing Austrian brands Stiegl, Schremser and Hirter. The company soon branched out across the Atlantic to bring some of the finest US craft brewers to these shores. Fifteen years on the VW Vento has gone to be replaced with offices and a warehouse in Hertfordshire. Euroboozer now supplies some of the finest food and beverage establishments in the country and their brands are mainstays in almost all of the UKs top craft beer bars and bottle shops.

 

For further information on the Mikkeller beers or to stock, please contact the Euroboozer on 01923 263335 or visit www.euroboozer.co.uk

Share.

About Author