Iconic American sweet bakery brand, Otis Spunkmeyer, has unleashed a spook-tacular limited edition Halloween Chocolate Chip Muffin, ensuring caterers are well prepared for the inevitable onset of marauding hordes of undead bakery fans, hell-bent on a sugary fix.

Insight witches suggest that capturing the imagination of young consumers with these types of products is key to driving the growth of Halloween. In fact, while three in five (61%) Halloween purchasers said they enjoyed taking part in Halloween, the figure rises to a blood curdling 71%, when Millennials are factored in*. Sites can use the rich, moist chocolate chip muffin, with a deep-fill vanilla frosting, decorated with a spooky jack-o-lantern, to drive profits in the lead up to the 31st and on the day itself.

With a net price of just 65p per unit (£19.50 per case) caterers would, says Paul Whitely, Head-less Horseman of Marketing at ARYZTA Food Solutions UK, the brand owner of Otis Spunkmeyer, be making a grave error by not stocking the terrifying treat.

He said: “With Halloween season seemingly extending with every passing year, the opportunity to profit becomes ever greater. Our despicable band of bakers has been hard at work, creating this limited edition muffin, which is alive…alive with flavour! Sites can use it and the brand power of Otis Spunkmeyer to make some serious cash. I urge caterers to grab a case before they disappear like a restless spirit crossing the ethereal plain!”

Supplied frozen, in cases of 30, sites simply need to thaw and serve.

ARYZTA Food Solutions is a UK foodservice specialist – parent to a family of brands to meet the needs of modern hospitality. Sub-brands include: high-end frozen patisserie and viennoiserie brand, Coup de pates; essential ingredients and ready meal solutions from everyday bakery brand, La Carte; gourmet Swiss bakery brand, Hiestand; American sweet bakery brand, Otis Spunkmeyer and inspirational ingredients and garnishes from Bouquet Garni. ARYZTA Food Solutions also supplies beverage concepts from ProJuice.