With Freshers’ fast approaching, Hi-Spirits are urging student-focused venues to become trendsetters to reflect the student appetite for new and exciting products.

Over the last few years, Fireball has experienced double digit growth in the UK and become a firm favourite chilled shot with many 18-30s all over the country. The brand has enjoyed unparalleled success in the US, with Bloomberg Business Week describing the phenomenon as “the most successful spirit story in decades,” firmly cementing itself as the most recommended spirit brand among US bartenders and a Top 10 World Class Spirit Brand.

The brand has a wealth of POS and event solutions to help the UK On-Trade in increasing their student offerings in an increasingly competitive landscape and encourage venue operators to get in touch with the Hi-Spirits team to see how they can help. With Fireball heavily over-indexing in the 18-24 category specifically, the brands’ growth is key to operators embracing the changing preferences of the Gen-Z consumer.

Elsewhere, the brand enjoys a jam-packed run of events running up to Christmas, culminating in the annual Fuelling The Fire Tour in association with Academy Music Group. Hitting the road throughout December 2018, the Tour will feature a star-studded line-up of the best in punk music, with The Bronx recently joining previously announced headliners in Celtic-punk legends Flogging Molly, So Cal punk veterans Face to Face, and the Glasgow pop-punks from Fireball’s Hottest Band 2018 Lost in Stereo.

So much of Fireball’s appeal comes from the young, vibrant image of the brand; be it the Fuelling The Fire Tour, or Brand Ambassadors – this brand appeals taps into the zeitgeist of the young. The Canadian roots of the drink and its signature dragon logo appeals to a student audience looking for something out of the ordinary. Moreover, with September and Freshers’ Week welcoming in the winter months, this fiery addition to any venue offering aims to keep customers warm, whilst having fun.

Fireball UK will also be on the lookout for more Brand Ambassadors in September to increase the team and help continue to deliver fantastic brand experiences all over the country. For more information head over to Fireball UK on Facebook, Twitter and Instagram, and keep your eyes peeled on how to apply.

To find out who your local Hi-Spirits representative is, or for any queries on Fireball or any of Hi-Spirits’ other brands, please head over to https://www.hi-spirits.com/contact/

About Fireball

Fireball is a Canadian whisky-based cinnamon-flavoured liqueur produced by the Sazerac Company. The product was developed in Canada in the mid-1980s, forged during one of the coldest Canadian winters on record by blending smooth Canadian whisky with sweet, spicy cinnamon. It’s best enjoyed ice cold from the freezer as a shot.

Fireball is loud, uncompromising and relentless. And it’s coming for you.