Fat Media, the digital marketing solutions company, offer five great tips on how to further your social media outreach.
It’s no secret that a strong presence on social media is a great way to attract customers back to your venue. Be sure you’re making the most of the opportunity with these quick wins…
Timing is everything
Work out the best time to post – if your venue doesn’t open until 7, you’re unlikely to get much traction on a post about cocktails at 9am! Scheduling tools such as Hootsuite or Buffr are an easy way to plan your schedule, plus they can even recommend the best time to post based on the engagement generated by your previous activity.
Share user-generated content
Has a customer shared a photo of a delicious dessert or refreshing drink? Sharing it with your followers is the ultimate authentic review, and a nice way to thank that guest for their engagement with your brand.
Respond and engage
The clue is in the name; your profile is a place to be sociable. Asking questions of your audience and replying to theirs is a must. Facebook even publishes how quickly you respond to direct messages, so while it can be difficult to reply instantly, the sooner you can the better – even if just to say that you’ll look into their request and get back to them.
Reward your followers
Give something back to your audience with exclusive deals or competitions which are only publicised on your social profiles. We have seen particular success in this area by using online games. Short, addictive games such as memory puzzles or spin-the-wheel luck games not only grab the attention of your audience but can reward a lucky few with a treat of your choice. It has never been harder to stand out on social media, and this is a great way to do so.
Show off your staff
Behind-the-scenes shots of your team at work is a great way to celebrate their contribution to every guest’s experience. Many customers won’t ever consider the many details that go into their visit and seeing it will naturally increase their appreciation of your brand.
Fat Media are a leading digital agency and are currently working with a range of hospitality brands including Hallmark Hotels, Hipping Hall and Gordon St Coffee. If you’re looking for someone to help you design and execute a great social media strategy, give us a call on 01524 548 948, or email firstname.lastname@example.org to find out more.