In retail it’s officially the UK’s favourite dip with sales exceeding £100m, now The Real Deli Co. is helping foodservice operators claim a profitable piece of the out-of-home houmous market, with an inspirational guide to premiumising this cult favourite.     

The new guide, ‘Dip into the Potential of Houmous’ is available to download now at: and showcases a number of recipes that use the company’s classic or reduced fat houmous as a base. Operators simply need to add a few ingredients to add a healthy mark-up.

The recipe for The Real Deli Co.’s Sriracha Korean Houmous with pickled vegetables, for instance, advises operators to blend Sriracha sauce with Real Deli houmous and top with pickled red cabbage, carrot and mouli, for a flavoursome dip with a point of difference. While a chorizo and sunblush tomato houmous recipe encourages operators to blend plain houmous with chopped sunblush tomatoes and smoked paprika, before topping with finely diced chorizo, roasted red peppers and freshly chopped basil.

David Colwell, Foodservice Manager, Real Soup Co, says: “We know just what a devoted following houmous has gained in the UK in the past decade or so, so much so that retail sales now outstrip all other dips combined! Currently a real in-home favourite, it’s time foodservice operators got their hands on a piece of the action and got wise to the money that can be made. With a few simple embellishments, our classic houmous can be transformed into something even more special and upsold with incremental breads, crudités or put ‘centre of plate’ as part of a profitable grazing board.”

The company has also created a number of inspirational recipe cards that demonstrate the versatility of houmous as an ingredient. These are available, alongside the ‘Dip into the Potential of Houmous’ recipe guide, for free at

David adds: “Serving Houmous in the traditional way can be a fantastic money spinner but what about adding it to stuffed, roasted peppers or creating a dish of salmon with houmous, coriander and pomegranate seeds? It’s all about inspiring kitchens into profitability and that’s what the Real Deli Co. stands for. Visit the site today!”

Supplied in 1kg catering packs, The Real Deli Co. has a five strong range of dips including Classic Houmous, Reduced Fat Houmous, Cool Tzatziki, Mexican-Style Guacamole and Tomato Salsa.