The king of Choux arrives on the King’s Road

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This autumn, Maître Choux, the world’s first choux pastry specialist patisserie, will be bringing Chelsea the taste of authentic French pastries with the opening of its sixth location at 59 King’s Road. Launching this autumn, the newest addition to the Maître Choux group further establishes the continued success of the brand, following the opening of the Westfield London (Shepherd’s Bush) location earlier this summer.
Located down the road from the Saatchi Gallery, the new location will bring Maître Choux’s modern version of a French patisserie to Chelsea, with seating for fifteen to enjoy. With renowned partnerships under their belts such as with Fortnum & Mason, Chiltern Firehouse and Blakes Hotel, this new opening will bring these delicious and much-loved eclairs, choux and chouquettes to those looking for a little taste of France on the King’s Road.
Opening in 2015, Maître Choux is the creation of Three Michelin star chef Joakim Prat, and his business partner Jeremie Vaislic. While traditionally the finest pastries were only available in the most exclusive restaurants, Joakim and Jeremie are on a mission to bring the patisserie experience, and the highest quality pastries made with the freshest ingredients, to everyone. With this at the heart of Maître Choux, they have quickly become the go-to and best patisserie in London, with locations in South Kensington, Soho, and Westfield London (Shepherd’s Bush), and products being sold at Fortnum & Mason and Caviar House.
What Jeremie says of the latest venture: “Maître Choux Chelsea is our largest store to date. It is set to become an Instagram sensation with its flower tunnel and a stunning croquembouche choux tower created by Joakim in the window. Moreover, we are partnering with Monmouth Coffee, to bring London’s best espresso to the West side of town. For all these reasons, we could not be more excited for the opening!”
As with all other locations, Maître Choux King’s Road will be taking customised orders along with corporate and private orders.
About Maître Choux:
Founded in 2015, Maître Choux is the brainchild of pastry chef Joakim Prat and investor Jeremie Vaislic. Three Michelin star-experienced pastry chef Joakim Prat came to London from Barcelona’s Can Fabes to take on the role of Joël Robuchon’s Head Pastry Chef at L’Atelier. While dining there, Jeremie and Marina (co-founder) were so impressed by the quality of the desserts that they asked to meet the pastry chef. After lengthy conversations about their shared love of food, pastries and perfection, the focus shifted towards choux pastry, Joakim’s specialty. From this, Maître Choux was born in 2015 with their first shop in South Kensington, re-imagining eclairs and choux into delicious and colourful masterpieces that would take the London food scene by storm. Maître Choux now has six locations across London, with the South Kensington shop opening and products being sold at Fortnum & Mason beginning in 2015, products being featured on Caviar House’s dessert menu from 2016, the Soho shop opening in 2017, the Westfield London kiosk opening in summer 2018, and King’s Road opening in autumn 2018.
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