jellybean is set to cement itself as the agency that truly understands chefs when it comes to social media with the launch of a brand new report this International Chefs Day

The insight delves into the social habits of 300 UK chefs from across the industry, with the findings representing the largest study of its type since 2013.

Free to request via jellybean’s website , the report holds the answers to questions such as: Which social channel do 70% of chefs use? Where do chefs look for recipe and product inspiration? How often do chefs check their social media? And what are the most popular accounts that chefs follow on social?

Some of the standout findings showcased in the report include:
– A third of chefs have gone onto buy a product based on a post on social media
– 94% think that social media is an important part of their job
– 76% think chefs should be trained on social media

All of which show the crucial role social media plays when it comes to chefs, as well as providing valuable insight to help brand’s shape their marketing strategies.

Susan Bolam jellybean MD commented

“With over 34 years’ expertise in marketing to chefs as a food and drink specialist agency, it’s fair to say we know our stuff. We’ve been championing social media as a key tool to engage chefs for years now. But with the world of social media moving at breakneck speed and the last chef focussed social report 8 years ago, we thought it was high time we did something about it. That’s why we commissioned independent research with 300 UK chefs to create a state of the nation report on how they are using social media, and are excited to launch it this International Chef’s Day. We believe the findings make essential reading for any brands looking to target chefs.”

Source: Opinium Independent Research July 2021 300 UK chefs