The new flavour-forward mayo has been specially made to provide a thicker, creamier and more luxurious mouthfeel, and is perfect for those following a vegan or plant-based diet, or those simply looking to cut down on the amount of animal products they consume

With the plant-based juggernaut showing no signs of slowing down as more and more consumers re-assess their consumption of animal products, Country Range has launched a new smooth and silky Vegan Mayonnaise just in time for the key condiment month of August

The new versatile mayo contains no allergens and comes in a convenient 2.27 litre pack to help chefs cut down on wastage.

A record 500,000 people signed up for Veganuary in January and a survey earlier this year from shopping comparison site highlighted that there has been a further 40 per cent increase in the number of people following a vegan diet since January 2020.

With an estimated one-in-four new products launched in the UK now vegan, it’s no surprise that the quality within the plant-based sector has shot up as discerning consumers search for great taste and not just a vegan tick box.

Kate Bancroft, Country Range Group Marketing Manager, said:

“The vegan and plant-based trend is showing no signs of slowing down so it’s vital that operators of all sizes are able to cater to this growing market. With summer approaching and the key barbecue season of August on the horizon, where condiments reign supreme, our new Vegan Mayo is a winner every day, whether you’re sprucing up salads, saucing up sandwiches or lubricating and livening up your barbecued treats.”

About the Country Range Group 

With over 25 years of heritage servicing the UK & Ireland’s innovative foodservice sector, the Country Range Group is made up of 12 independent wholesalers – Birchall Foodservice, Blakemore Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, EFG Foodservice, Harvest Fine Foods, Henderson Foodservice, Savona Foodservice, Thomas Ridley Foodservice, Trevors Foodservice and Turner Price.

In addition to offering the leading brands from around the globe, the Group also provides over 800 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.

The Group also publishes its trade magazine Stir it up 10 times a year, which features the latest food, drink and industry news, Country Range brand promotions and in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.

The Group is dedicated to improving sustainability practices across the membership including finding long-term solutions for the Country Range packaging, while still maintaining the same high quality of the products across the range. As new products are developed, the Group is looking to reduce the amount of packaging used and increase the recyclability of the materials it contains. The Group is also working to remove “Problem Plastics” from their range such as black plastic by the end of 2021, of which there has been over 30 tonnes removed from the range so far. Alongside this, CRG will also move away from white cardboard in order to increase the level of recycled material in the outer cases used.