Meatless Farm, one of the UK’s fastest growing plant-based meat brands, is partnering with America’s most iconic hot dog company to launch its first plant-based hot dog
This new transatlantic partnership will see Nathan’s Famous combine its over 100-year-old secret spice recipe with cutting edge plant-based ingredients including top quality pea protein, natural hardwood smoke and colour from vegetable juices. The end result is a hot dog packed with a juicy texture and meaty flavour, that’s taken over a year to develop. The two companies are making it as easy as possible for people to reduce their meat consumption, also ensuring the hot dog is rich in protein, low in saturated fat and sodium, whilst also being gluten and soya-free.
Nathan’s Famous – the business that sold over 700 million hot dogs last year – will be offering free plant-based hot dogs with every purchase of a regular menu item during the first week of launch. This is a bold statement on the future of this burgeoning sector and is supported by recent research from Meatless Farm indicating over a third of consumers would like a meatless alternative for every menu item. There is an increasing demand from consumers to have their familiar favourite dishes available as plant-based and this new partnership is taking this to the next level.
Morten Toft Bech, Founder of Meatless Farm says “We’re working with the most iconic hot dog company in the US, turning this American favourite into a Meatless favourite. Increasingly, more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon conscious consumers to eat more meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”
James Walker, Senior Vice President, Restaurants says “As plant-based menu items continue to grow in popularity, we are excited to launch our first ever plant-based hot dog, a product created not just for our flexitarian, vegetarian, vegan customers, but all who enjoy a healthier diet. We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavour, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”
Meatless Farm has set a name for itself working closely with major brands to help develop their plant-based offering. In the UK, it recently turned Pret A Manger’s iconic Swedish Meatball Wrap plant-based. The Meatless Meatball wrap became the first new menu item to make Pret’s coveted top five best selling items during launch week.