A unique fashion range inspired by craft beer has been launched by Derby Brewing Company
The range has been designed in partnership with Derby-based clothing fashion brand, Mr Shaw, and is the first time a UK craft brewer has launched a dedicated fashion collection,
The craft brewery, which owns five pubs across the East Midlands, will launch the limited edition range of garments with two t-shirt designs, a hoodie and sweatshirt.
Speaking about the new collection, Paul Harris, managing director for Derby Brewing Company, said:
“This is the first of its kind for a brewer. Beyond typical craft brewery merchandise, this is a fashion collection that you would be very happy to own and wear every day, with genuine high street appeal and quality.
“When considering the idea for a merchandise range with a twist, I knew I needed the right partner to match my ambition, and Mr Shaw immediately sprang to mind.
“I loved the idea of two Derby companies working closely together to make a fashion range combining style and substance, with design and quality to match.
“To be able to bring this collaboration to life and produce a genuinely fashionable range is an exciting project, and something that was really important to me. Great beer, great pubs and looking sharp – what’s not to like?!”
Mr Shaw founder and designer, Karl Shaw, added:
“Derby has a rich brewing heritage, something we wanted to convey in the design and, when things are back to normal, be proud to wear to the pub.
“Paul and I have kept in touch ever since we played football together over 18 years ago, so I was delighted when he approached me with the idea. I knew it was something special!
“Our designs continue the sophistication of Mr Shaw, with its contemporary twist, and a unique take on the Derby Brewing Company brand, while every garment is Fair Wear Foundation(FWF) Certified and made from Premium Organic cotton and recycled polyesters.”
Paul continued: “We will also be launching a unique Mr Shaw craft beer this year and have plans for joint events when allowed. Watch this space!”