A ‘National Poem of Thanks to Our Nation’s Publicans’ released by Pub is The Hub and arts project INN CROWD to thank publicans for their continuing support of their local communities during Covid-19 pandemic
The poem’s release marks the launch of a ‘Winter Warmers’ campaign by Pub is The Hub, the not-for-profit independent organisation that offers specialist advice on the diversification of services at rural pubs and ways publicans can support their local communities, and INN CROWD, who work with pubs to provide them access to professional live literature, which is specially commissioned for pub audiences.
The ‘Winter Warmers’ initiative is based on a collection of seven heart-warming poems about pubs, specially commissioned by INN CROWD. The poems have been written by poets in six regions across England, with the campaign aiming to bring cheer and hope to publicans, their staff and their local communities and to help keep people connected during this challenging start to 2021 with this current lockdown.
The thank you poem for publicans is called ‘The Public House’. It has been written and performed by poet and actress Alexandra Ewing, the daughter of a former publican who grew up in pubs in Suffolk. Ewing also, until early last year, worked for a decade as front of house staff in the hospitality industry, including pubs.
Alexandra Ewing said: “I hope the poem will make publicans really smile and that they will feel incredibly proud of how much talent they have and how much their presence is felt, even when it doesn’t feel like it is.”
Victoria MacDonald, publican of the Cellar House in Eaton, near Norwich, said: “After such a tough 2020 for the pub industry and such a challenging start to 2021 it is wonderful that Pub is The Hub and INN CROWD have thanked publicans in this way. I would encourage other publicans to watch Alexandra’s poem. It is really beautiful and touching.”
Pub is The Hub has continued to help pubs diversify their services since the Covid-19 pandemic started, with schemes including shops, community cafés and allotments and digital hubs.
John Longden, chief executive of Pub is The Hub, said: “Despite the immense worries, challenges and pressures publicans have endured, and continue to face during this pandemic and current lockdown, many pubs are still a key hub of practical and wellbeing support for many people in their local communities.”
He adds: “Publicans and their teams have worked tirelessly and selflessly to help support others and keep them safe and we wanted to do something to say a special thank you and recognise their efforts. We hope they enjoy these lovely poems.”
Selected pubs around the country are also receiving ‘postcards of positivity’, featuring the ‘Winter Warmers’ poem written by the poet from their region. The idea is for publicans to use the postcards to help spread cheer and keep them connected with people in their local community. Publicans are planning to use the postcards in food boxes, in takeaway and delivery food bags and to reach out to customers who may be at risk of experiencing feelings of loneliness.
Pub is The Hub will also drive forward, when pubs have reopened, its ‘Join Inn – Last Orders for Loneliness’ campaign to help tackle societal loneliness, with a number of initiatives planned.
The ‘Winter Warmers’ campaign sees two industries, pubs and the arts, which are among the sectors most detrimentally impacted by the pandemic, join forces in a positive collaboration.
INN CROWD’s Dawn Badland said: “These two sectors make an invaluable contribution to our society, and it is brilliant to be able to come together with Pub is The Hub to do something positive for the publicans and artists working in these hard-hit industries.”
INN CROWD will continue to support pubs this year through its bespoke events which help keep publicans connected with their communities and also with digital poetry performances which will enable them to reach a wider audience, whether people can make it to the pub or not.
Its work last year included residencies with pubs to help support artists, publicans and their communities. Remotely delivered residencies included a lockdown zoom sharing of audio stories with locals of The Dog Inn, Belthorn, Lancashire, and a new song written for the community of The White Lion in Selling, Kent, celebrating the rich tradition of carol singing in pubs.