Meatless Farm’s Culinary Development Chef, Ben Davy, shares 5 top tips on how operators can leverage Veganuary 2021 to boost sales

The UK’s fastest-growing next generation plant-based company have shared top tips for operators to make the most of their Veganuary offering

More consumers than ever before are set to sign up to the month of plant-based eating. Developed by their new Culinary Development Chef, Ben Davy, the tips aim to show how operators can leverage what’s become such a huge occasion in the seasonal calendar.

‘Go Meatless’ – research from Meatless Farm shows that over a third of British consumers would like the option to ‘go meatless’ rather than having a separate vegan or plant-based menu. Expanding your Veganuary offering doesn’t mean reinventing the wheel – you can create plant-based versions of your best sellers, or if you want to be really bold, have a plant-based option for every menu item.

Use this as a tester – the demand for plant-based food is only going to grow, over a third of carnivorous British consumers are eating more plant-based food since the pandemic. Try using Veganuary as a trial for what works best for the customer – monitoring consumer feedback and sales to see how receptive customers are to your offerings. Veganuary is a great opportunity to attract new customers but also trial different plant-based offerings.

Spread the word – off the back of increased demand there is a captive audience for ordering plant-based food – ensuring your existing and potential customers know about your Veganuary menu in advance is essential. Start telling people about this over the festive season and use social media to engage and promote; research shows that one in five British consumers check restaurants’ social feeds and websites before deciding to visit.

Communicate health and sustainability – if you are choosing plant-based brands or products with good environmental credentials then communicate this and leverage the heightened interest around health and sustainability to drive sales. Research shows that health and being environmentally friendly are the 2 most important factors for consumers when ordering a plant-based burger

Be prepared for delivery – with the shifting landscape, you need to be prepared with plant-based products that will travel well when using delivery and your suppliers should be able to help advise. Moreover, suppliers like Meatless Farm can work with operators on dishes to ensure maximum suitability and sales potential.