Scottish Brewer, BrewDog is throwing its support behind the on-trade with the launch of a new cross-category campaign – Free Beer on Us.

The on-pack promotion, which is available on promotional four-packs of Punk IPA or Hazy Jane in the off-trade from 24th August, aims to drive footfall to the newly reopened on-trade and reignite consumer confidence in enjoying the pub safely, by offering shoppers the chance to redeem a free pint of BrewDog beer in participating venues, including UK BrewDog bars.

Available on a colossal 2.6 million packs, shoppers can activate their reward by entering a unique code into a dedicated website, where they can see participating outlets near them. They will then receive an email, which can be taken to their local to receive and enjoy their free pint.

BrewDog’s UK Sales Director, Dan Bolton comments: “This campaign was conceived to support our beloved UK bars and pubs, encouraging consumers to get back to their favourite haunts for a fresh pint of Punk IPA, on BrewDog, in a safe way.”

“As the largest craft brewery in the UK, our scale and strong category share in grocery and impulse perfectly places us to incentivise consumers back into our On-Trade partners.”

Supported through in-store activation and an awareness-driving social media campaign, the Free Beer on Us initiative is available to shoppers on-pack until 31st October, with the chance to claim their free pint in-outlet, by 12th December.

There’s still time for new accounts to take part and offer their customers a Free Pint. BrewDog is looking for pub groups and independents to work with them on the campaign. If you’d like to get involved, sign up today by contacting your local BrewDog sales manager or route to market wholesaler.

Let’s recharge our locals. Together.