Alcohol-free craft beer specialist, Big Drop Brewing Co, has significantly increased its UK on-trade distribution with new listings across the Mitchells & Butlers group.
With positive feedback from All Bar One and Castle pubs, Big Drop’s 0.5% ABV beers will soon be extended to circa 700 outlets across the M&B portfolio. The new listings include: Premium County Pubs, Vintage Inns, Miller & Carter, Nicholson’s Pubs and Browns Brasserie – bringing Big Drop’s On-Trade coverage to almost 2,000 venues nationwide.
M&B guests will have the choice between Big Drop’s 0.5% ABV Citra IPA – current World Champion of the International Brewing Awards – and its Pale Ale, which is a previous winner of the World’s Best Pale Beer (low strength) at the World Beer Awards.
James Gregan, Assistant Procurement Manager at Mitchells & Butlers, commented: “Big Drop are producing some fantastic quality beers across the Low/No alcohol category, with the overall growth seen within this category showing no signs of slowing down. Their Pale Ale and Citra IPA variants are certain to delight our guests and we look forward to developing our trading relationship with Big Drop.”
The account win could not have been better timed with Big Drop having launched a crowdfunding campaign with Seedrs to raise £500,000 in equity finance to help fund its rapid expansion.
Rob Fink, Founder and CEO of Big Drop, added: “There are some great things happening at Big Drop at the moment, not least our relationship with M&B which gives us the opportunity to take our presence to the next level. And, as anyone who’s seen our crowdfunding pitch will know, the potential for growth in sales of alcohol-free beer is exponential.”