The trendsetting Pedrino Spritz brand is targeting the pub and bar sector after Love Drinks was announced as it’s new UK distributor.

Pedrino was launched by Joe Knopfler, son of music icon Mark of Dire Straits fame, and Sam Showering, the next generation from the family that helped pioneer brands such as Babycham, Harveys Bristol Cream, Cockburn Port and Brothers Cider.

Already helping the authentic spritz to be very much back in vogue, the vibrant Pedrino range is inspired by the drink cabinets of Spain, Portugal and Italy.

The company carefully blends the finest origin-protected Sherry, Port or Vermouth with their own artisanal tonic water, made with all-natural botanicals and British spring water.

The Pedrino range can be mixed with a wide range of quality spirits to provide the sophistication of a cocktail with the sparkling refreshment of a spritz.

Fantastic for a fast serve behind a bar and ultra-versatile, the trio can be used to create numerous new contenders for the aperitivo occasion such as the Sherry Mojito Spritz, Negroni Spritz and Cherry Bakewell Spritz.

Voted the International Spirit Challenge’s Pre-Mixed Drinks Producer of the Year in 2019, the Pedrino terrace-ready trio includes a floral Vermouth & Tonic, a bittersweet Sherry & Tonic and a citrussy Ruby & Tonic, which are wonderfully refreshing libations or aperitifs, when simply served chilled over ice.

Samantha Burke, Managing Director of Love Drinks, said: “The Pedrino brand was ahead of its time and continues to lead from the front in the fast evolving spritz category.  The brand has been key in putting the spritz back on the map in the UK and the Pedrino spritz trio is as authentic as it gets. They are great on their own but they are also being used to brilliant effect by bars to create all manner of highball drinks or stylish spritz cocktails. We believe they are perfect for pubs and bars this summer.”

Sam Showering, Pedrino Co-Founder, said: “We have been looking for a distributor for the last few months who can help us take the next steps as a brand and a company.  We’re delighted to have found Love Drinks and look forward to working with their like-minded and energetic team as we look to drive further growth and target new markets in 2020.”