Hi-Spirits is bringing Carpano Botanic Bitter to the UK market, offering bartenders and cocktail lovers an authentic premium cocktail bitters that brings a new dimension to classic cocktails such as the Negroni, Americano and Boulevardier.
The launch further builds on Hi-Spirits’ successful distribution partnership with Italy’s Fratelli Branca Distillerie. Carpano Botanic Bitter aligns closely with the established Carpano range, as well as the broader Fratelli Branca family of brands including Fernet-Branca.
The Carpano brand dates back in 1786 when the first Vermouth was created in Turin. Over more than 230 years, the Carpano name has become world famous for its passion for balancing natural ingredients using traditional, artisan methods. The development of Carpano Botanic Bitter is the latest milestone, leveraging all the brand’s heritage and premium drinks expertise.
As a contemporary take on the Italian bitters tradition, Carpano Botanic Bitter skillfully combines 10 natural botanicals including saffron, sandal, fresh green orange peel, bitter orange peel, cinchona, rhubarb, zedoria, gentian, myrrh and wormwood.
These combine harmoniously into a ruby red bitters with a fragrant aroma, a balanced sweet and spicy flavour, and a long bittering finish. The overall result is a premium cocktail bitters that enables bartenders to bring an added dimension to a range of drinks recipes.
Nicola Olianas, Branca Distillery Global Ambassador said: “Carpano Botanic Bitter adds further breadth to the Carpano range, with a unique recipe that combines the Carpano tradition with a contemporary complexity.
“With cocktail sales set for further strong growth in the UK, Carpano Botanic Bitter meets the need for continued innovation at the premium end of the market.”
Carpano Botanic Bitter will be launched in the UK on-trade in February 2020. Supplied in a 1-litre bottle with an ABV of 25%, it will be available through trade wholesalers.