Innovative British food company, The Meatless Farm Co, has launched its plant-based burgers in the JD Wetherspoon pub chain across the UK. The burgers will be fully branded on menu and available in 877 outlets, almost the entire estate.

The roll out follows a successful trial across several Wetherspoon premises. This new menu addition will allow consumers to make the swap from red meat to plant-based easily, without comprising on taste or texture.

As the plant-based industry continues to grow rapidly, restaurants and pubs are turning to meat-alternatives to bolster the menu and add real and varied choices for those looking to reduce meat consumption, rather than just having the one veggie/vegan option.

Morten Toft Bech, Founder of The Meatless Farm Co says: “It’s not about these polarising views between ‘vegan’ and ‘meat-eater’ anymore, it’s about balance and everyone working together to reduce their red meat intake as we know it’s fundamentally better for our planet and health. To partner with a pub giant such as JD Wetherspoon is testament to the fact that plant-based is well and truly mainstream. We’re looking forward to taking plant-based to new levels together.”

Oliver Addis, Wetherspoon Food Development Manager says: “We were looking for a plant-based burger that could deliver on taste and texture and we found that in The Meatless Farm Co. The British company is really driving the UK’s plant-based based movement and we’re confident customers are going to enjoy this new offering within our pubs.”

The British plant-based company spent over two years blending, researching, experimenting and trialling different recipes and ingredients to create their range, which also includes sausages and mince. Now it has become a serious contender in the global plant-based market, alongside US groups Impossible Foods and Beyond Burger. It was recently recognised by the industry for its innovation, being awarded best emerging business at the Food and Drink Federation awards.

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