An awareness week for Team Margot, the charity set up by industry entrepreneur Yaser Martini, is gathering support from a growing number of operators across the hospitality sector, ahead of the first ‘Pinkspiration Week’ running from 23-30 July this year.

The support already pledged means around 500 outlets will be running activity around Team Margot Pinkspiration Week. Operators Beds and Bars, Glendola Leisure, Yummy Pubs, Cirrus Inns, Arc Inspirations, New World Trading, All Our Bars and Fuller’s have agreed to participate in Pinkspiration Week, while UK Hospitality and the BII are encouraging members to back the campaign.

Unlike most charity initiatives, Pinkspiration Week is aiming not to raise money, but to encourage people to register as stem cell and bone marrow donors. The campaign links to the Team Margot Atlantic Row in December this year, when a team of four dads will be taking part in the Talisker Whisky Atlantic Challenge. Their aim is to encourage new registrations from 1.5 million people – the number of strokes it will take them to complete the 3,000-mile journey, hence their slogan of ‘We Row, You Register’ #WeRowYouRegister

Martini says: “We are basically asking people to swab their cheeks and join the register. It’s quick and easy to do and it’s incredible to think that a stranger standing next to you at the bar could be your ‘perfect match’ and lifesaver, if you needed a stem cell transplant. But you wouldn’t know that, unless they were on the register.”

Team Margot was set up in 2015 by Martini in memory of his daughter Margot and to honour her legacy after she lost her battle with blood cancer, aged two. Margot was unable to find her ‘perfect match’.Anyone between 17-55 years old who is in general good health can join the register via a simple swab test.

Pubs, bars and restaurants supporting Pinkspiration Week are encouraged to ‘Think Pink’ by offering apink drinks list, having a ‘Drink Pink Day’, offering pink-inspired dishes or putting team members in pink to help raise awareness. Team Margot are supporting participating operators with a suite of downloadable assets, including copy and images for use in customer newsletters,

posters, website banners and social media posts, all available from the website:https://www.teammargotatlanticrowers.com/pinkspiration