ARYZTA is rallying operators to get involved and get creative this National BBQ Week (27th May – 2nd June), with the launch of its new Puff Pastry Swirl; a premium burger carrier to rival the standard breaded burger bun.

Voted the most popular BBQ food^, the humble burger awaits ARZYTA’s premium carrier. A delicately layered puff pastry swirl, with a light and slightly crisp mouthfeel, its flaky texture makes for a unique alternative to heavier, traditional burger buns – an option turning increasingly health-conscious consumers away.

With competition to win the consumer pound fiercer than ever, operators can reap the rewards by premiumising menus with the addition of the Puff Pastry Swirl – guaranteed to attract consumers and at a higher price point.

ARYZTA puff pastry burger

Paul Maxwell, Marketing Manager at ARYZTA Food Solutions, says: “The UK BBQ market is now worth around £1.6 billion+ and whilst the number of home BBQs rises each year, so too does the appetite for ordering BBQ foods out of home. Adding an innovative take on the standard seeded burger bun will doubtless help menus standout and tempt even the most seasoned of BBQ-eaters to try this new dish. We’re really excited about this one.”

It’s not just the burger menu where this premium carrier sizzles though. The versatile nature of the Puff Pastry Swirl means caterers can feature it from breakfast through to dinner, including dessert menus. With the ability to pair perfectly with all manner of flavours and textures, caterers can serve up a hearty bacon and egg swirl or a deliciously sweet ice cream sandwich. The benefit to caterers? One SKU that works across all menus, all day.