Iconic American sweet bakery brand Otis Spunkmeyer is coming to the lemon-aid of uninspired caterers this May, introducing a limited-edition Pink Lemonade Muffin to help shake up sales and put outlets in the pink.

The new creation, available now, is a delicate lemon muffin practically fizzing with a smooth raspberry and lemon curd filling, topped with delicate pink sugar crystals and decorated with an edible yellow straw; all wrapped up in a vibrant pink and white gingham muffin case, evoking the traditional summer picnic blanket.

Supplied in units of 24 the new muffins can be thawed and served in minutes, but caterers need to move fast; the parent company of Otis Spunkmeyer, ARYZTA Food Solutions, is offering the muffins up at a very special seasonal price of £18.96 per case.

Paul Maxwell, Marketing Manager UK at ARYZTA Food Solutions, comments: “Demand for seasonal NPD is peaking*, with the summer proving high season for snacking, especially for younger Gen Z consumers who admit to indulging more than once a week^. These diners are Instagram natives, of course; consumers that can’t help but be swayed into purchase by the muffin’s striking look and edible straw – ideal fodder for the perfect social post! For caterers, it’s the perfect snacking storm; I urge them to grab a case today at this very special limited-edition price and profit from a market in the ascendancy.”