British food company, The Meatless Farm Co, is expanding its range of plant-based products with a new line of sausages that cater perfectly for the nation’s meat reducers, veggies and vegans.
Launching into 200+ Sainsbury’s stores this month, the sausages are made from high quality, natural plant-based ingredients, including the company’s signature mix of pea, soya and rice proteins. The sausages join The Meatless Farm Co’s plant-based mince and burgers being high in protein, a good source of fibre, vegan friendly and gluten free.
With ex-Kellogg chief, Rob Woodall, at the helm, the British brand is quickly becoming one of the nation’s favourite plant-based companies. The new product launch follows a successful brand launch into Sainsbury’s last October and most recently 95% of all Morrisons stores nationwide. The company has also expanded overseas with listings across UAE and Europe.
Rob Woodall, CEO of The Meatless Farm Co, says, ‘We’re a British start-up that’s carefully created the recipe for our new plant-based sausages over the course of two years and we’re thrilled with the result. Our sausages provide the same taste and texture of meat whilst remaining nutritionally sound, this was really key to us. We wanted to add another product to the range which further champions ‘kind eating’ and provides a healthy, centre of plate solution for families – whether they’re veggie, vegan or just swapping out the odd meat meal.’
Recent research from the brand has found that 42% of British consumers are increasing the amount of plant-based food they eat this year* and the meat alternative market is expected to be worth £4.1bn globally by 2020*. The British company recently launched The UK Meatless Consumption Target, a campaign aimed at encouraging UK households to swap one more meat meal to plant-based a week by 2021. Working closely with leading environmental scientist, Dr Joseph Poore, they found that this one simple swap would result in a reduction of up to 8.4% in the UK’s total greenhouse gasses, the equivalent of taking 16 million cars off the road. The campaign has been supported by MPs, celebrity family Wayne and Frankie Bridge and a host of influencers.
The Meatless Farm Co’s plant-based sausages (RRP £2.50) will launch in the Sainsbury’s meat-free fixture, supported with dedicated marketing activity including POS, print and digital advertising, email incentives via Nectar, social media, PR and sampling.