Amstel® enlists Hollywood legend Jeff Bridges to encourage people to come together in latest TV commercial and above the line campaign
Airing 3rd May 2019, Amstel is set to launch a bold, new TV commercial starring Hollywood legend Jeff Bridges as the lead role – a human bridge! – encouraging people to come together and connect over a golden bier.
Entitled Bridges on Bridges, the advert features a gigantic Jeff Bridges literally becoming a human bridge, with his arms connecting both sides of the canal for the people of Amsterdam to come together.
The new advert will form part of a £7million campaign running from May to August 2019 across TV, cinema, video on demand and digital channels, and is estimated to reach 83% of all adults (47 million) in the UK this year. The campaign will also be brought to life through a PR campaign centred around the role pubs play in bringing people together throughout the UK.
Star of the ad, Jeff Bridges, comments: “Bridging differences, now that’s something we really need to do. I’d love this spot to encourage people to come together.”
Nic Casby, Brand Director at HEINEKEN, adds: “As a premium beer brand, we wanted to create an advert that got people talking whilst sharing our brand values and point of view. Amstel’s second TV advert, Bridges on Bridges, does just that, by illustrating the power of bridges to bring people together. When we thought about the most famous bridge who brings people together, there was only one bridge, Jeff Bridges.”
Bridges on Bridges will air on 3rd May 2019 during Gogglebox at 21:00 on Channel 4.