Sky and Molson Coors have launched a new, game-changing deal for licensed customers which is bigger and better than ever.

Open to new and existing customers, the new deal which launches on 2nd April is designed to offer more flexibility, more choice and more savings to licensees. It makes it even easier for them to enjoy a discount on their Sky Sports subscription, just by selling from a wider range of products from the Molson Coors portfolio.

The deal is now open to more pubs and bars than ever before, thanks to a new structure that offers four great deals across a broad range of Molson Coors beer and cider brands.  There is a new 15% discount offering customers a lower entry point of just two brands and three kegs a week, plus three deeper discounts based on the number of brands.

The new structure helps customers find the perfect match for their business.

The Molson Coors range has grown significantly since the deal first launched in 2012, with a broad range of beer and ciders fully represented, including Carling, the UK’s No.1 lager brand, Coors Light, the fastest growing beer in the UK top 10 and Doom Bar the UK’s number 1 cask ale*.  Sky Sports will bring customers plenty of pub-packing favourites, including Premier League and EFL football, the UEFA Nations League finals, exclusive F1 weekends, The ICC Cricket World Cup, The Ashes, all four golf Majors and much more.

Martyn Cozens, On-Trade Sales Director at Molson Coors, says: “We know from our customers that our partnership with Sky is viewed as one of the biggest on-trade initiatives in years. It’s been incredibly successful over the past six years, but with more smaller independents popping up across the UK, we wanted to make it work for outlets of all sizes.”

Molson Coors and Sky launch new simplified partnership deal
Molson Coors and Sky launch new simplified partnership deal

The discount deal is backed by tailored insights and consultancy services from both Molson Coors and Sky, to help on-trade outlets determine the best drinks range and Sky Sports package to suit their local customer base.

Cozens continues: “We know that people who go to pubs to watch sport typically spend more than on a non-sport occasion **. Our partnership with Sky has always been about helping operators make the most of those sporting occasions and creating the right experience for consumers to keep them coming back.”

Frank Atkinson, Sales and Commercial Director at Sky Business says “We’ve worked with our partners Molson Coors to create a bigger and better discount deal – all designed to help drive footfall, revenue and dwell-time for the licensed trade.  The simplification of our partnership means that more licensees than ever before can take advantage of the discounts available to them.  The deal gives licensees more choice too – they can serve up the sport and drinks their customers want and looking forward to the summer of sport there’s even more money-making opportunities available.”

To find out more about the deal, please click here

*CGA data to 29th December 2018

**CGA Brand Track February 2018