Tuesday, March 26

Wrapmaster helps chefs go greener with 26% plant-based sustainable cling film (PE)

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Wrapmaster®, a brand of Cofresco Foodservice, is proud to introduce its latest innovation – 26% Plant-Based Sustainable Cling Film – a foodservice solution first.

With 81% of chefs, caterers and F&B Managers* saying cling film is an essential tool to keep their kitchen running effectively, and the easiest and most efficient way of preserving food and reducing waste – the launch is a significant step towards sustainable dispensing.

The new 26% Plant-Based Sustainable Cling Film is made using Polyethylene (PE) with 26% of the product made from plant-based sources. Developed to be used in the Wrapmaster® 4500 and Wrapmaster® Duo dispensers, the technology will support chefs in their bid to achieve greener practices.

At a time when the industry is facing increasing demands to reduce plastic usage and to work towards a greener planet, the innovative solution is sure to be a welcomed by the two-thirds of chefs (63%) who would use Sustainable cling film as an alternative to PVC cling film*.

Adrian Brown, Managing Director, Cofresco Foodservice says:

“Sustainability is a top priority of Cofresco Foodservice and we are committed to continually improving our products, including using materials that have greener credentials. Cling film remains an essential piece of equipment for our valued customers, not only for prepping and cooking, but minimising food waste too, and so we are very excited to launch this unique plant-based cling film to the market.”

The new 26% Plant-Based Sustainable Cling Film is a general-purpose PE cling film, suitable for multiple preservations uses in a professional kitchen. It can be used in the microwave, fridge and freezer helping to preserve fresh products for longer whilst reducing food waste.

Adrian adds;

“This is only the beginning and a positive step towards sustainability. We’re anticipating we can improve the plant-based content even further in the future – it’s just a matter of time.”

Wrapmaster is part of Cofresco Foodservice, a division of Melitta UK Ltd. The award-winning range includes the new Wrapmaster 3000, Wrapmaster 4500, the Wrapmaster Duo which dispenses two types of material, or can be used for large volume users of one material and the Wrapmaster Compact.

*Goodsense Research November 2018

For more information on Wrapmaster call 01952 678800 or click here

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