They said it couldn’t be done, but ARYZTA Food Solutions, inspired by the clamour for hybrid bakes such as the ‘croffin’, ‘cronut’ and ‘muffle’, has created a landmark ‘tri-brid’ Cheesecake Swirl Brookie, set to launch in early 2019. 

The decadent new creation is a white chocolate studded cookie base, topped with a layer of chocolate brownie, decorated with swirls of cheesecake and dark chocolate chips. With MCA[1] reporting that cheesecake is the second most popular dinner dessert (after ice cream), eaten on 6% of dinner occasions in restaurants, with brownies in fourth spot, caterers can be confident that the Cheesecake Swirl Brookie – a delectable combination of these popular dessert items – will be a success on menus.

ARYZTA has created a landmark ‘tri-brid’ Cheesecake Swirl Brookie
ARYZTA has created a landmark ‘tri-brid’ Cheesecake Swirl Brookie

The revolutionary bake can be served as an indulgent dessert with a scoop of ice cream and a drizzle of chocolate sauce. Alternatively, caterers can cash-in on the unwavering popularity of meal deals by serving the dessert as a sweet treat, complementing a pot of tea or coffee. Research[2] has found that 20% of category users are interested in desserts as part of lunchtime meal deals; the Cheesecake Swirl Brookie offers the perfect solution to this consumer demand.

Supplied frozen and pre-portioned into 12 slices; Paul Maxwell, Trade Marketing Manager, ARYZTA Food Solutions says that, following an explosion in hybrid bakery, the creation sets an indulgent new bar for foodservice baking innovation.

“Farewell to the duality of the duffin, the muffle and the cronut – there’s a new category in town and we believe it’s an indulgent first for foodservice. In a world of healthy eating messages and campaigns, consumers are still not willing to sacrifice all of life’s little pleasures, with many seeking to hold a more balanced approach. What’s more, 55% of UK consumers agree that taste is more important than the healthiness of cakes[3], meaning there is still money to be made from indulgent – and Instagram-able – treats like our new Cheesecake Swirl Brookie.”

Caterers looking to capitalise on consumers’ unabashed desire for indulgence should look no further than ARYZTA’s innovative new creation, whether it be as a sweet afternoon treat or chef-recommended dessert on the menu.

ARYZTA Food Solutions is a UK foodservice specialist – parent to a family of brands to meet the needs of modern hospitality. Sub-brands include: high-end frozen patisserie and viennoiserie brand, Coup de pates; essential ingredients and ready meal solutions from everyday bakery brand, La Carte; gourmet Swiss bakery brand, Hiestand; American sweet bakery brand, Otis Spunkmeyer and inspirational ingredients and garnishes from Bouquet Garni. ARYZTA Food Solutions UK also supplies beverage concepts from ProJuice.

For more information on the range call 0844 499 3311 or email: marketing.uk@aryzta.com

www.aryztafoodsolutions.co.uk or follow on Instagram: @aryztafoodsolutionsuk and Twitter @AryztaFoodUK

[1] MCA Menu and Food Trends Report, 2018

[2] Mintel Ice Cream and Desserts, 2017

[3] Mintel Food and Drink Trends, 2018