On-Trade Progress chats to Natalie Lamb, marketing co-ordinator of Tonrose, to discuss keeping linen clean and latest products.
Quality that speaks for itself
Ensuring your customers get a good night’s sleep on quality linens will ensure they keep coming back, and importantly, keep the bad reviews away. Tonrose, the complete linen solutions specialist, understands that linen must be high quality, durable and perfect for your customer’s specific requirements. Standing out from competitors, Tonrose is built on three ethical pillars that places product, people and the environment at the centre of its mission statement.
“Hotel managers looking to impress their customers require clean, and crisp linen, free from creases,” explains Natalie Lamb, marketing co-ordinator of Tonrose. “The fast-paced nature and heavy demands of the industry can mean that new linen goes into pool stock prematurely. If it hasn’t received special treatment or multiple washes, residual sizing becoming set, resulting in what is termed ‘cracked ice-creasing’. The problem is that by the time your housekeeping team have identified the problem, they either need to waste precious time looking for an alternative or continue with the imperfect linen. As we all know, time is money, and lost time is lost revenue.”
Tonrose worked tirelessly to find a solution to this problem, one that was both efficient and cost-effective. After months of trials and research by the Tonrose Labs team, One washTM was born. Instead of requiring multiple washes to prepare the linen for use, they are ready for dispatch after only a single cycle.
One washTM technology is now available across the full bed linen range from budget cotton-rich 70/30 blend to 100 per cent cotton.
Lamb adds: “One of the most exciting releases in the range was our most luxurious 200 thread count 100 per cent cotton Supreme Percale products. Popular with more upmarket establishments, cotton percale linen
is known throughout the industry as being difficult to process. Previously, this has resulted in freshly washed linen that doesn’t look as if it’s been ironed at all. Now with One wash technology, new cotton percale linen from Tonrose is smooth, crease free and the same high quality, absorbent breathable linen as before.”
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The time is now
As the busy summer period for hotels across the country winds down, now is the time to be investing in new linens that will have long-term durability.
Lamb states: “While your hotel is quieter, and occupancy is low, it is the perfect time to give your hotel a much-needed spruce, or complete overhaul. The key to any successful project is planning. Break down the tasks into manageable to-do lists and have regular update meetings with your staff. Acknowledge that this may cause slight inconvenience to your guests and consider offering a complimentary service or meal to attract guests during any renovations.
“Our popular cotton-rich 70/30 Ultima range offers quality on a budget, and therefore great value for money. Our customers love how it washes reliably every time, while still feeling soft on the skin. The Ultima Superior bed range is also incredibly popular. Featuring a classic 1 in or 1cm satin stripe, and sumptuous 200 thread count, this super soft but durable cotton-rich range delivers an ultra-plush experience to your guests.”