TRG Concessions are pleased to announce the launch of an exciting new partnership with Crepeaffaire which will see a first site delivering the brand’s signature range of quality crepes, waffles and coffee to UK air passengers before the end of 2018.
TRG’s record of innovation, partnership, and performance ahead of sector growth has made them a market leader in the UK airport sector. With 27 years’ experience providing exceptional hospitality to the travelling public, the existing brand portfolio includes casual dining, counter service, coffee shops, pubs and bars; the addition of Crepeaffaire will add an exciting new facet to this list with a niche, fast-casual concept that has been delighting customers at their existing outlets for the last 12 years.
Crepeaffaire is a unique and independent quality food brand, serving freshly baked savoury and sweet crepes made with organic flour and natural ingredients as well as high-quality waffles, coffee and soft drinks. The philosophy is to position crepes as an indulgent yet lighter alternative to traditional fast food for guests who want a speedy service without sacrificing great quality. Since its 2005 creation, it has become the UK’s market leader, successfully operating in a variety of locations and formats. Crepeaffaire is a systematic and branded approach to a traditional product and caters to a wide target audience for all-day eating and snacking. The brand has a modern urban pitch with a distinct continental/French flavour. It is ideally suited to an airport location, with a varied clientele and brand representation. Today Crepeaffaire is loved on 3 continents, with 15 locations in the UK as well as further afield.
Nick Ayerst, Managing Director of TRG Concessions, said:
This is an exciting addition to the portfolio of brands that we are able to offer to both new and existing UK airport clients. Crepeaffaire has a brilliant proposition and is a recognisable brand both at home and internationally that will resonate with passengers and provide them with a fun, fresh and quality offer.
Daniel Spinath, founder and CEO of Crepeaffaire, commented:
We’re delighted to have signed this master franchise agreement to develop our presence at UK airports. TRG’s expertise in managing airport operations combined with Crepeaffaire’s exciting all-day offer will undoubtedly resonate with a wide passenger base.
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