A new survey from Public Health England (PHE) shows overwhelming public support for reducing sugar and calories in everyday foods.
The survey, carried out by Ipsos MORI, found around 9 in 10 people support the government working with the food industry (manufacturers, supermarkets and the eating out of home sector) to make everyday foods and drinks healthier. Helping the NHS was named as one of the main reasons for people supporting this work.
This applied to all sectors, and no concessions were made for food consumed in restaurants, coffee shops or cafes, despite this often being labelled as a ‘treat’.
These figures come as Duncan Selbie, chief executive of Public Health England, tells the food industry that next year PHE will highlight where progress has not been made on sugar reduction and that this may result in further action from the government.
Speaking at today’s, Tuesday 20 November 2018, Food Matters Live event in London, he will call on every sector of the food industry, in particular out of home outlets, to step up and accelerate its efforts.
The survey explored the public’s perception of obesity, and PHE’s reduction programmes that have challenged the food industry to reduce sugar and calories by 20% in everyday foods such as breakfast cereals, yoghurts and pizzas, as well as ready meals.