Southern Comfort, Buffalo Trace Bourbon and Scapegrace Gin will be headlining a specially created area in the in the Brick Lane Courtyard area of the Old Truman Brewery, branded as the Cocktail Culture Experience presented by Hi-Spirits.
With a ‘secret garden’ feel, the area will feature several bars under a canopy tent, along with snug seating areas where visitors to the LCW Village can enjoy a wide selection of great cocktails served by Hi-Spirits’ expert bar teams. Alongside the three sponsor brands, the bars will also serve a wide selection of drinks made with brands from across the Hi-Spirits portfolio, including Tito’s Handmade Vodka, Italian classic Fernet-Branca and the recently launched Southern Comfort Black with its robust whiskey-forward profile.
With this year’s event running from October 2 – 8, a highlight of the Hi-Spirits area will be the Signature Classic Cocktail bar, a modular mixology experience allowing visitors to personalise their drink. By selecting from classics such as an Old Fashioned, Sour, Negroni or Mule, visitors will be able to choose a base spirit from brands including Southern Comfort, Southern Comfort Black, Buffalo Trace bourbon and others. By then choosing from a range of sweeteners, bitters and garnishes, every drink served will be personalised to each LCW visitor’s taste.
Masterclasses focusing on the heritage, provenance and quality of the Hi-Spirits portfolio will also be at the heart of LCW activity. These will include Buffalo Trace masterclasses exploring some of the range of bourbons from the world’s most awarded distillery, the Buffalo Trace Distillery. The distinctive Scapegrace Van will host masterclasses including a Negroni workshop, a focus on gins from around the world and sessions on premium New Zealand gin Scapegrace itself. To sign up to masterclasses, please visit www.buffalotrace.co.uk.
Other activity within the Cocktail Culture Experience includes:
- The Main Bar serving spirits and mixers, classic cocktails with a twist and straight up drinks featuring brands from across the Hi-Spirits portfolio;
- The Southern Quarter, serving up the Spirit of New Orleans with Southern Comfort cocktails paired with delicious fried chicken from Mother Clucker, and a chance to try each of the Southern Comfort expressions – Original, Black and 100 Proof.
- The specialist Gin Bar serving a selection of G&Ts and cocktails made from a variety of gins from around the world including Scapegrace, Langley’s Old Tom, The King of Soho and Brooklyn.
Dan Bolton, managing director of Hi-Spirits, said: “London Cocktail Week is now renowned as a showcase for one of the world’s great cocktail cities, and we’re delighted that our high-profile area in the LCW Village courtyard puts some of the iconic brands from our portfolio at the heart of the celebrations.”