Manchester-based importer Morgenrot has reinforced its world beer portfolio after the launch of Windhoek Draught from Namibia Breweries Ltd.
Joining Windhoek Lager, which is now well established in the UK, Windhoek Draught is an easy-drinking, deliciously smooth and ultra-refreshing beer from a country that understands the need for quality liquid refreshment, as Namibia is one of the driest in the world.
Proudly brewed in accordance with the German Purity Law (Reinheitsgebot) of 1516, the Windhoek beers are made using only the finest hops, malted barley and water plus their own specially cultivated yeast which is filtered out before bottling.
Description/Tasting: A session-able lager offering the full draught experience straight from the bottle. This beer is extraordinarily fresh, full flavoured and has a slightly sweeter finish than the Windhoek Lager. The #PureBeer has no additives, no preservatives and is suitable for vegans.
Format/price: 24 x 33cl bottles with a list price of £24.50.
The launch is part of a summer of brand activation and events for the African beer brand, which has partnered with Save the Rhino International (UK Registered Charity Number 1035072) with the aim of raising £5,000 for their conservation efforts. The #PureBeer brand has always supported rhino conservation in Namibia, previously funding a Piper Cub plane to aid the fight against rhino poaching.
It kicked off the UK fundraising campaign in May with a Windhoek Lager team member running the Hackney Half Marathon in a rhino outfit and raising £750. Brighton Rocks Bar in Brighton have now also launched a ‘Windhoek Wednesday’ live music night and the Pig & Whistle pub in Wandsworth helped raise £1250.
Graham Archibald, Morgenrot Sales Director, said:
“The Windhoek Lager brand continues to see interest due to its quality and strong southern African following. Windhoek Draught is a beer made in the same vein and one regularly requested from consumers so it’s great to add it to our portfolio. The two beers will be central to our sales push and with a creative marketing campaign plus the partnership with Save The Rhino International, we’re very excited about where the brand can go.”
About Namibia Breweries Ltd
The story of Windhoek beer began with two German bankers arriving in the erstwhile German Colony of South West Africa in 1906. Hermann Ohlthaver and Carl List were completely unprepared for the searing sun and desolate landscape and wondered what madness had brought them there and how soon they could return to civilisation. Yet they never did. Instead, in 1920 they scraped together their life’s savings and bought four small local breweries, one more run-down than the next.
The Windhoek founders were passionate about beer; beer made the German way, made according to the Reinheitsgebot of 1516 and so Namibia’s 100% pure beer was born. Today the production capacity of the Windhoek Brewery is upwards of 2.2 million hectolitres per annum. Beer from this site travels to the furthest corners of Africa and around the world.
The brewery’s flagship brand, Windhoek Lager is a supreme quality, naturally brewed lager with no additives or preservatives. Full in flavour, the beer has an abv of 4% and offers a long, rich and slightly bitter crisp, clean finish.
For further information visit www.windhoekbeer.com or follow on Twitter @Windhoekbeer_UK