Brakes, the UK’s leading foodservice wholesaler, has become the first foodservice wholesaler to sign up to WRAP’s UK Plastics Pact, furthering its commitment to lead the foodservice industry in reducing its environmental impact.

The decision to join WRAP is a natural extension of Brakes recently launched 2ZERO20 campaign, which announced an intention to eliminate all problematic non-recyclable hard black plastics from its own brand products by the end of 2020, and will see Brakes continue to lead the foodservice industry in identifying solutions that have a sector as well as business benefit.

Janice Rockwell, Category Merchandising Director & Corporate Social Responsibility Lead at Brakes, said: “While we’ve worked with WRAP previously on various initiatives, we felt that now was the time to increase our long-standing commitment to being a responsible and conscientious company and take greater responsibility on behalf of the foodservice sector. “We are pleased with the support we’ve received for the 2ZERO20 campaign, reinforcing our belief that acting today to protect tomorrow is the right thing to do, for our customers, our suppliers and our communities.”

Peter Maddox, Director of WRAP UK, said:  “We welcome Brakes taking positive action to reduce plastic waste. Through The UK Plastics Pact we will work together with governments, citizens and business to transform the way we make, use and dispose of plastic so that we retain its value, particularly in reducing food waste, but prevent it from polluting the environment. We are delighted that Brakes is taking action through their ‘2Zero20’ Plastics and Packaging Pledge and have joined us in our ground-breaking work.”