Heineken who has extended its partnership with The SSE Hydro Arena, by rewarding new HUK on-trade customers with VIP tickets to Scotland’s best shows.
- HEINEKEN has extended its partnership with The SSE Hydro Arena to reward licensees and their customers with the chance to win tickets to Scotland’s best shows
- Outlets that newly stock or install Heineken®, Heineken® Served Extra Cold or Heineken® 0.0 can win tickets to popular shows and watch from the comfort of The Heineken Green Room. Customers of these outlets will also have the chance to win with every first pint of Heineken ordered
- Heineken® is the sixth best-selling lager in Scotland, contributing over 20,000 HL draught and 5,000 HL packaged a year
HEINEKEN has extended its partnership with The SSE Hydro Arena, Scotland’s largest purpose built live music and events venue, to offer licensees the opportunity to experience the best in live entertainment, from the best seats in the house.
New for 2018, The Heineken Green Room is set to open later this month and HEINEKEN is offering on-trade outlets the chance to win VIP tickets to shows throughout the year when they newly install or stock Heineken®, Heineken® Served Extra Cold and Heineken® 0.0.
Introduced to UK in 1969, Heineken® is the world’s most international premium lager, recognised in 192 countries worldwide and now worth more than £300M in value with over 700Khls of volume sales. By selling more Heineken® more often to more people throughout 2018, licensees could win tickets to see global superstars such as Katy Perry and Justin Timberlake, from the comfort of The Heineken Green Room.
By listing Heineken® for a minimum of six months, on-trade customers are invited to enter a prize draw to win tickets to a show of their choice, with four draws due to take place from now until November 2018.
With every first order at select on-trade partners in Scotland, customers can also win by receiving a Heineken scratch card at the bar and are invited to visit the online competition page (www.thessehydro.com/partners/heineken) to enter and be in with the chance of winning VIP hospitality tickets. Winners will receive complimentary access to The Heineken Green Room hospitality suite and can enjoy shows such as ‘Michael McIntyre Big World Tour’, ‘Pete Tong & The Heritage Orchestra Ibiza Classics’ and more.
The total Scotland lager market delivers 1.1Mhl (+1.4%), of this volume draught is king with 92% of serves coming from tap. Although three in every four pints of lager poured in Scotland are from the classic lager category, growth is coming from the premium segment. Of the premium lager sector Heineken is sixth best-selling lager in Scotland, contributing 20,000 HL per year.