“A margarita without Cointreau is not worth its salt.” Margaret Sames
Cointreau has teamed up with some of London’s most iconic bars, most notably Soho underground sensation, Cahoots, just in time for Cinco de Mayo to celebrate the 70th anniversary of the original margarita cocktail by bringing all the energy and vibrant atmosphere of Acapulco to life with a series of events around London in celebration of one of the world’s most popular cocktails.
‘The Margarita Loves Cointreau’ campaign is a tribute to the drink’s creator Margaret “Margarita” Sames, who famously said of her instantly iconic concoction, “a margarita without Cointreau is not worth its salt.” 1940s themed bar, Cahoots will celebrate this unique partnership with a tequila-tastic knees up on 5th May continuing through the entire month with some wonderful cocktails paying homage, with a modern twist, to 1948.
Cahoots’ vintage Cinco de Mayo will be celebrated with Cointreau-based concoctions such as You’ll Never Smile Again, made with Tequila Enemigo Cristallino, Cointreau orange liqueur, lime, lemon, fresh basil and Cahoots herbal wine, 1948 In The Big Smoke, a sultry mix of Alipús San Andres mezcal, Cointreau orange liqueur, lime, pumpkin purée and sugar and Seventy Years Of Cheers, a heady blend of Tequila Cabrito Blanco, Cointreau orange liqueur, lime, agave and Aperol aperitif, served with Citrus salt Crusta.
Other bars celebrating seventy years of the margarita on Cinco de Mayo include recently opened The Little Blue Door, who will whizz up The Little Blue Door blender cocktail, a cooling frozen Passionfruit margarita using Cointreau and fresh passionfruit blended and served in a mini blender, Aqua who have created the ‘Margini’, which combines two of the most consumed cocktails, looking like a martini but tasting like a margarita and made with tequila, Cointreau, clarified lime juice and agave and orange flower water, as well as dedicated margaritas at Mandarin Oriental and The Goat.
Meanwhile, cocktails lovers can enjoy a classic margarita or try the challenge at home and enter an Instagram contest for the chance to win enticing prizes by posting picture of their margarita using #MARGARITALOVESCOINTREAU will be entered to win margarita kits to enjoy at home and a trip to France to discover the birth place of Cointreau.
The original recipe to try at home combines 30ml Cointreau, 50ml Blanco Tequila and 20ml fresh lime juice, shaken with ice and is served in a salt-rimmed margarita glass. *Cocktails: How To Mix Them by Robert Vermeire.
Cointreau was created by Edouard Cointreau in 1875 after noting customers’ interest in the flavour of orange, a rare and expensive commodity at the time. He travelled the world and continuously experimented with recipes and distillation processes until he created the perfect blend.
“I passionately desired this liqueur. I wanted it to have the purity of crystal and a delicately subtle flavor thanks to the perfect harmony of sweet and bitter orange peels.”
Embodied by the famous square bottle that bears the name of its creator, the brand expresses the same playfulness today, driven by the creative impulse that gave it life. The clear liqueur was born out of the inspired idea to combine sweet and bitter orange peels. This particular blend gives Cointreau its unique and delicate taste, the perfect balance of sweetness and freshness. The Cointreau recipe is simple, natural, and almost unchanged since its creation. Its character and excellence lie in the rigorous selection and assembly of the orange peels, a meticulous task entrusted to Maison Cointreau’s Head Distiller.
Brought to the West End in March 2015 by award winning Inception Group, late night bar, Cahoots, transports guests back in time to post-war 1940s to a disused underground tube station featuring drinking, dancing and sing-a-longs around an old piano. Inception Group also own and operate 80s themed nightclub, Maggie’s, Barts, a hidden cocktail bar in Chelsea inspired by the Prohibition Era, the acclaimed Bunga Bunga, an Englishman’s Italian bar, pizzeria and karaoke venue in Battersea, Mr Fogg’s Residence, a Mayfair bar based on the actual home of Jules Verne’s most famous adventurer Phileas Fogg, Mr Fogg’s Tavern and Gin Parlour and most recently Bunga Bunga Covent Garden. They will launch three new bars in the Mr Fogg’s Collection this year.
Cinco de Mayo with Cahoots and Cointreau
5th May from 5pm
13 Kingly Court, London W1B 5PG