Mr Jan Dammis of hospitality furniture supplier GO IN looks at the latest trends in furniture design for bars and restaurants.
The current trend in furniture design is all about new combinations of novel and traditional materials in order to create innovative and individual styles to suit the needs of different hospitality interiors. The choice of materials used in furniture design has never been greater; elegant woods, trendy weaves and futuristic stainless steel are all available in an unrivalled variety of forms and colours. These define not only the form of the important pieces of hospitality furniture such as tables, chairs and stools, but are also important in characterising the ‘feel’ of the pieces too; the robustness, the build quality and the luxuriousness.
The choice of furniture for any hotel restaurant is critical in setting the atmosphere and tone that your customers expect. So before the furniture can be chosen, it’s important to understand your target market and the type of experience you’re trying to create for them. When your interior – including the all-important furniture – perfectly matches your guests’ expectations, then they’ll feel more at home, more likely to stay longer and more likely to revisit.
First impressions count. For this reason, it’s important to stand out from your competitors with your furniture. So have the courage to go for impact and diversity, with a mix of styles, colours and the ‘retro’ theme which is still bang up-to-date.
When you’re choosing furniture, customers are significantly influenced by the style and quality of finish because they are in intimate contact with it throughout their visit. It’s all about look and feel, and getting it right will help create a positive impression of your overall offering.
Scandi-style from GO IN
GO IN has combined organic shapes, natural materials and friendly colours in its new range of Scandinavian-style chairs. With their fine lines and elegant appearance, the chairs conceal a surprising robustness and stability, making them perfect for use in busy hospitality areas such as restaurants and cafés. The chairs are available in two colours – light and Merano brown ash – and intended to be equipped with seat cushions. The 
extensive range of cover materials offered by GO IN makes a wide variety of combinations possible.
GO IN is proud to announce a number of new products and a new fabric collection, all of which are highlighted in their 2018/19 which is available now. There’s plenty of inspiration and new ideas, helping hospitality venues provide an unforgettable experience for guests.
GO IN UK contact details: Tel 01527 519580, www.go-in.co.uk
